Since Steve Jobs announced the iPhone in June 2010 target, fans have been waiting to come out and wait. Apple failed to mention the phone. But Phil Schiller, senior vice president of product marketing worldwide, "the white iPhone will be available this spring (and is a beauty!)." While this is not the greatest development in the world, Apple would sell very well a lot of them, taking into account the mystery surrounding the elusive device. It certainly received much attention above and beyond what is normal for a new color for an existing product.